30%
The industry needs a freshness revolution. 30% food is wasted, and static dates are a major culprit.
Traditional “Use-By” dates are set with wide safety margins, often far shorter than a product’s true shelf life. Tonnes of perfectly good food are thrown away long before they’ve spoiled, eroding manufacturers’ profits, squeezing retailers’ margins, and leaving a heavy environmental footprint.
As featured in
Food should tell you how fresh it is.
What if food could speak for itself? Instead of outdated lab reports and generalised batch testing, every package would reveal its own freshness, in real time, telling you precisely how long it will last.
Real-time freshness, pack by pack.
The first digital spoilage sensor from inside the pack.
BlakBear has developed the industry’s first digital spoilage sensor small enough to be placed inside every pack, continuously monitoring freshness in real time.
Instead of trusting rough estimates or occasional tests, we let the food speak for itself.
This tiny sensor works like a “digital nose” and thermometer combined: it continuously measures the actual indicators of spoilage inside the package, from the gases released as food ages (the same odors your nose picks up) to temperature and humidity levels.
Replace guesswork with real-time freshness data. Let food speak for itself.
Reduce food waste by up to 75%.
Cut shelf-life testing costs 80%.
Detect spoilage where it happens.
Sell with confidence, extend true shelf life.
Here's how BlakBear is transforming shelf-life testing with Cranswick.
Cranswick has partnered with BlakBear to launch a digital quality program. This will improve quality testing across 17 Cranswick sites, through the use of BlakBear's freshness sensor technology and AI software.
Food quality testing used to mean one destructive test per pack, resulting in high costs and waste, all for a single data point. With BlakBear, we gather 1,000 times more data per test, providing us with unique insight into quality and minimising product waste.
Clive Stephens, Head of Research & Development, Cranswick
